Regardless of what many say, content is still the king. It is the driving force behind online success and has allowed many small businesses to grow into very successful enterprises.
Think about it, when you browse the internet what is it that you do? Read a helpful article? Watch a video on YouTube? Flick through photos on Instagram? All of these things that you are viewing are content.
What is Content Marketing?
Content marketing, in its simplest form, involves the creation of content that is used to stimulate interest in a brands products or services. Although the end goal is ultimately to promote the brand, the content itself should be designed to inspire, engage or provide value to an audience rather than directly sell or promote to them.
What is Content?
Content can be a blog post, a video, an infographic, a social media post or anything else that can be viewed, played, watched or read. It is usually designed to grasp the attention of the audience and eventually bring them towards the consideration of your brand.
The Art of Content Marketing
Anyone with a device and an internet connection can post a blog post and with many phones now featuring high end cameras, many can create videos. As with anything, the real magic is knowing how to use your content, not just how to create it.
Our team at Bloom Cube is fully versed in content marketing. Our experience allows us to create a content marketing strategy that identifies the goals and purposes of your content. Such as who it’s for, what type of content should be created and where it should be published
Only then can then begin creating content using our SEO and copywriting, motion graphics, video production and design services. Finally, the optimisation, release and promotion of the content will take place on the platforms specified for maximum impact.
As you can see, a lot of planning, research and patience takes place in a successful content marketing campaign. Creating content and hoping for the best may be what many do, but often it can unfortunately be a huge waste of time and money.
If you would like to discuss Digital Marketing Campaign Management or would like to chat about our other digital marketing and advertising services contact us now via the form below or get in touch via telephone where one of our Digital Marketing Campaign Management experts will be happy to help.