Motion graphics can be used in various ways to capture the attention of potential customers. From eye catching videos on Facebook, Instagram or Youtube to moving display ads on various display networks, motion graphics can be used to capture the attention of your audience and tell your story in ways that other content simply cannot.
Motion Graphic Videos
Motion graphics videos can be used within a traditional live shot video or as productions of their own. They have the ability to tell a story and share a message in a way that cannot be achieved in any other way.
If a visual cannot be created using traditional video methods, motion graphics can open the door to new angles and perspectives that would not normally be achievable.
Alongside traditional video production, motion graphics can be used to add extra information, cues and visual styles that enhance the appeal, engagement and overall effect of a video production.
Motion graphics are commonly used in explainer videos as they have the ability to simply the visual elements, remove distractions and keep the viewers focus on the important elements of a video. All this can be done in a style that matches a brands identity and/or current trend.
Motion/Moving Animated Display Ads
Motion display ads on platforms such as GDN can really make your brand and message stand out from the crowd. As our eyes are attracted to motion, a moving display ad on an otherwise static site can give you a huge advantage over the static ads on the same page.
Motion graphics can also be used to create engaging bumper, TrueView and In-stream Ads on YouTube or video ads on Facebook and Instagram. Using voice overs, music and stunning visuals motion graphics can be a very effective approach to online video advertising.
If you would like to discuss Motion Graphics or would like to chat about our other digital marketing and advertising services contact us now via the form below or get in touch via telephone where one of our Motion Graphics experts will be happy to help.